Jim Franklin is the master of Texas art and surrealism, and the muse for all those who followed. He has been wary of dealing with Lone Star Beer and has his reasons, and as someone who has spent over a decade playing music in this state both solo and in bands, and who admires his work tremendously, he has decided as the copyright owner to finally officially rerelease his monumental Long Live Longnecks series with me.

To say this is the greatest advertising campaign of all time is to sell it short, because it uses that nasty A word. What began as a task to help say "So Long, Longnecks," because Lone Star Beer was going to begin selling cans only (after launching in 1940 with bottles only) became what we see here, and so much more...

"That's the shape of beer," he told me when I finally met him earlier this year.

Prints, and shirts, and whatever else we dream up. Which is your favorite from the famous Long Live Longnecks campaign, and where should we begin?

"Texas was already a surrealist state, you don't have to go to Paris and copy Salvador Dalí — you just stay in Texas and look around" -JFKLN

I am honored and exited to be able to bring this longtime goal of mine to fruituion!

Printed locally in Austin, Texas.